Some of these website marketing tips may seem obvious, and yet we all run into what should not be done everyday on the internet:
- Too much sound or music can drive people away fast. Think with the type of site you have. If you are a musician, then music can be expected. If the type of business is selling financial advice – don’t have music.
- Hard to find information: If someone has to search through a site to find something that has been advertised, that’s not good. It must be easy to find through menus; or site specific search software; or visible linking. Make everything EASY for your viewer.
- Hard to read pages: there are multiple ways to make a page hard to read unfortunately. Page is too busy; wrong font style; font not big enough; font color on background color a bad match (like red font on dark blue background; images that are too big and load too slow, etc. etc.
- Perhaps the best way to make sure no one enters a site is a flash ‘front page’ that takes forever (in computer time) to load. People will leave sites due to waiting too long and then you never have the opportunity to make a “first impression”.
- How to contact must be obvious. Put a phone number in the header or use a simple website “contact form” on a ‘contact us’ web page that shows in the menu line.
- ALWAYS include a way to get back to the Home Page from every page.
- ALWAYS check the speellingg on a wrebsote.
- ALWAYS test your links. Take out any that do not work.
- ALWAYS have your images on your own server – do not link to a picture from another website.
- ALWAYS, ALWAYS, ALWAYS use keywords in your website – those that apply to your product or your service. Place them at the top of pages and use them in content.
- Make changes to the web pages, however small, every couple of months. Search engines want to find new content and changes on sites. Update the website. Add a Blog. Keep it fresh.
- Shopping Cart? If you are selling products; consider adding a shopping cart. More and more people are purchasing over the web.
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