Everyone talks about key words, and how you have to have content with the key words that will work to bring people to your website.
But so often we get the question about how to develop key words correctly. Sometimes people try to make it out to be like rocket science, but it’s not all that complicated in some respects.
Yes, you DO need to know what people are searching for on the internet in terms of the product you have, compared to your competition, which can be focused for maximum success, and that’s where people like us come in.
But a little light listening will help you also, not just on the internet but in all your forms of advertising.
What are your customers telling you that they are having trouble with? For instance, if you do HR work and a client tells you that their biggest problem is choosing the right candidate because their personalities change once they are hired compared to the interview, you would not use the key word ‘HR consulting’.
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One of the best ways to get attention on the internet is to put your business in Google Places. Google is the most used internet search engine around the world. With Google Places, when someone is searching for a local business, your listing will show in relation to what is being searched.
The same service is offered on other search engines and you should register your business with them as well. But, for certain, go to www.google.com/places and sign up your business; it’s free. Keep your listing updated with new information as things change.
Written by Wren Long
Some of these website marketing tips may seem obvious, and yet we all run into what should not be done everyday on the internet:
- Too much sound or music can drive people away fast. Think with the type of site you have. If you are a musician, then music can be expected. If the type of business is selling financial advice – don’t have music.
- Hard to find information: If someone has to search through a site to find something that has been advertised, that’s not good. It must be easy to find through menus; or site specific search software; or visible linking. Make everything EASY for your viewer.
- Hard to read pages: there are multiple ways to make a page hard to read unfortunately. Page is too busy; wrong font style; font not big enough; font color on background color a bad match (like red font on dark blue background; images that are too big and load too slow, etc. etc.
- Perhaps the best way to make sure no one enters a site is a flash ‘front page’ that takes forever (in computer time) to load. People will leave sites due to waiting too long and then you never have the opportunity to make a “first impression”.
- How to contact must be obvious. Put a phone number in the header or use a simple website “contact form” on a ‘contact us’ web page that shows in the menu line.
- ALWAYS include a way to get back to the Home Page from every page.
- ALWAYS check the speellingg on a wrebsote.
- ALWAYS test your links. Take out any that do not work.
- ALWAYS have your images on your own server – do not link to a picture from another website.
- ALWAYS, ALWAYS, ALWAYS use keywords in your website – those that apply to your product or your service. Place them at the top of pages and use them in content.
- Make changes to the web pages, however small, every couple of months. Search engines want to find new content and changes on sites. Update the website. Add a Blog. Keep it fresh.
- Shopping Cart? If you are selling products; consider adding a shopping cart. More and more people are purchasing over the web.
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